Storyboards certainly have their place but our production team prefer to work with the good old fashioned shooting script instead. It’s not our fault! It’s a skill and discipline we learned, and have not been able to shift, since our training in television.

Some storyboards can be wonderfully artistic and fascinatingly colourful. Not, admittedly, the example in our picture but then this was produced by an engineering company! Sorry engineering companies! To be fair it was an exciting project about HMS Ocean. Anyway, we appreciate that clients can be somewhat impressed by beautifully presented storyboards, but we just don’t believe they provide anywhere near enough information. Can the client really grasp what their programme is going to look like from a chain of pictures? Well with enough supportive text, they quite possibly can. However, can it be used as the basis for the whole production basis? We think not. Easy on the eye it may be but comprehensive it is not.

Rumble always takes the added time to produce a shooting script. This sets out the structure and content of the final video in the same way as a storyboard. However, it does so much more. Our shooting script details, in text, the intended visuals and sound throughout the story development, identifying music, titles, cuts and transitions and all sorts of information which determines how the video comes together at the filming and editing stages.

A signed-off shooting script ensures a fully informed and satisfied customer. And, importantly, it acts as the ultimate production check-list so the words “re” and “shoot” are not ones our film crew (or clients) are familiar with!

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