Everyone is quickly catching on to the benefit of web video. It brings websites to life, influences buying decisions and improves a company’s Google ratings. But where it really comes into its own is selling products online. Video gives the customer the opportunity see the product in action and attain a better understanding than simply a photograph and text. Video is significantly impacting sales and companies are noticing astounding increases in products landing in the online shopping basket.
If you have an online shop, here’s an experiment for you: Set up two identical pages selling the same product but add video to one of the pages. Check out the results on Google Analytics and you will be wondering why you hadn’t embraced web video sooner.
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